PulsePoint Raises $30 Million To Get Serious About M&A

Category: Platforms Posted at: 2016-08-05

PulsePoint is planning to get acquisitive. On Monday, the programmatic platform announced $30 million in debt financing from Silicon Valley Bank, the majority of which will be used to buy companies to complement PulsePoint’s existing tech stack.

AdsNative Raises $8.5 Million Series A To Take On DFP Ad Server

Category: Platforms Posted at: 2016-08-04

AdsNative added $8.5 million in Series A funding to its war chest on Thursday as it moves to offer an alternative to the market’s dominant ad server. AdsNative’s solution combines a native, mobile-optimized ad server with the option to add on a yield optimizer and exchange. By solving for publisher problems capturing mobile and native ad revenue on their sites, AdsNative aims to woo publishers away from the widely used ad server, Google-owned DoubleClick for Publishers [DFP].

How Chango Poached Customers From Reseller Partner eBay Enterprise

Category: Platforms Posted at: 2016-08-04

Rubicon Project-owned Chango recently poached customers from eBay Enterprise who were using a white-labeled version of Chango’s product, AdExchanger has learned. In what could be construed as a cautionary tale to any company bundling and reselling a partner's technology, Chango sales reps approached the dozen or so retailers, some of them with significant media budgets, using the technology through eBay Enterprise.

Rubicon Expands Into Automating Out-Of-Home Advertising

Category: Platforms Posted at: 2016-08-04

Rubicon Project CEO Frank Addante has long expressed a vision to automate the buying and selling of all advertising. On Thursday, the company took the first step in expanding beyond digital by partnering with out-of-home trading platform BitPoster to bring inventory into Rubicon’s orders platform. “It’s the first foray into media outside of digital,” said Jay Stevens, Rubicon’s international general manager, marking a “defining moment” for the company...